Pole Positioning

If the brands we favor are a facet of our total identity, then a few of my favorite things might say a lot:
car: Volkswagen Golf; computer: Apple iBook; portable music: Apple iPod; digital storage: Other World Computing; fast food: Subway; soda: Switch; fitness drink: VitaminWater; energy bar: Balance Trail Mix; jeans: Levis; designer label: Kenneth Cole; apparel: Banana Republic; merchandise: Target; interiors: West Elm, Hold Everything, Chiasso; home electronics: Sony, Samsung; and the list goes on…