Book Bytes
During an unplanned week of vacation, I was able to finish reading several design and marketing books I’ve had on my ‘To Read’ pile.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier. With its brilliant ideas, concise writing, abundant illustrations, modest dimensions and length, this book was nearly perfect for me; wonderful concepts, writing and execution: Excellent.
Gonzo Marketing: Winning Through Worst Practices by Christopher Locke. This book is a continuation of ideas from the seminal Cluetrain Manifesto, which Locke co-authored. In a nutshell: in this internet age, organizations need to take cues from gonzo journalism (which defies the convention of ‘objectivity’); they must connect with their audiences by using real voices to tell real stories, which come from real people: Great.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout. This marketing classic makes a number of important points about the art of positioning your brand in the mind of your audience; many of the companies and examples seem outdated to me, but the general ideas still ring true: Great.
The Art of Innovation : Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley. Filled with anecdotal evidence of IDEO’s greatness but short on any groundbreaking details, this book reads more like a vanity project than a springboard to innovation. An enjoyable, casual read: Good.
During an unplanned week of vacation, I was able to finish reading several design and marketing books I’ve had on my ‘To Read’ pile.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier. With its brilliant ideas, concise writing, abundant illustrations, modest dimensions and length, this book was nearly perfect for me; wonderful concepts, writing and execution: Excellent.
Gonzo Marketing: Winning Through Worst Practices by Christopher Locke. This book is a continuation of ideas from the seminal Cluetrain Manifesto, which Locke co-authored. In a nutshell: in this internet age, organizations need to take cues from gonzo journalism (which defies the convention of ‘objectivity’); they must connect with their audiences by using real voices to tell real stories, which come from real people: Great.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout. This marketing classic makes a number of important points about the art of positioning your brand in the mind of your audience; many of the companies and examples seem outdated to me, but the general ideas still ring true: Great.
The Art of Innovation : Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley. Filled with anecdotal evidence of IDEO’s greatness but short on any groundbreaking details, this book reads more like a vanity project than a springboard to innovation. An enjoyable, casual read: Good.