by Jeffrey Melton, designer and media artist.

Fireside Chat: John Maeda and Diego Rodriguez

Topic: Simplicity
In this chat, the participants discuss John’s new book The Laws of Simplicity, teaching, TiVo, iPods, cars, Japan, and more.

Sample quotes
John: “I find that MIT students are a bit too smart. In my courses I try to make them ‘dumber’ in a sense.”

Diego: “I don’t think individual human beings are as actualized in complex, mystifying systems as they are in simple, intelligible systems.”

John: “Companies selling less simply need to market more.”

Diego: “I think businesses tend to put too much value on intellectual property and patents and not enough on operating systems and tacit knowledge.”

John: “The problem with Japanese design today is that it’s too perfect. Look at the success of Samsung over Sony. Sony design is perfect; Samsung design is fun. You do the math.”

Diego: “Not all complexity is bad. Especially in a business/venture context: complex systems that work well can be very hard to imitate. You can live off of those for a long time.” Read more

Links — September 20, 2006 at 2:21 pm


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