links for 2007-09-04

In Links on 4 September 2007

• How to Get Past the “Don’t Buy” Button | Copyblogger
  “…rather than targeting a “buy” part of the brain that triggers a sale, it’s more accurate to say that you’re aiming to knock down every “don’t buy” barrier that stands in the way.”
  (tags: copywriting design marketing copy text writing)