• How to Get Past the “Don’t Buy” Button | Copyblogger
  “…rather than targeting a “buy” part of the brain that triggers a sale, it’s more accurate to say that you’re aiming to knock down every “don’t buy” barrier that stands in the way.”
  (tags: copywriting design marketing copy text writing)

A few years ago (c. when Friendster was too-new-to-be-known (2N2BK)), everyone was all like ‘Rockstar!’ -this and ‘Rockstar!’ -that. At lunch today I heard some dumb song on the radio about being a ‘Rockstar!’ (turns out it’s by Nickelback, not quite what I imagined they sound like). And I thought [said in the voice of Dwight Schrute], “Question: Whatever happened to all those rockstar wannabes? Answer: They are all now roadies instead.” Buh-dum-bum-chiiii! (mp3)

Target has a new line of Eco Furniture that is stylish, inexpensive and eco-friendly. Each piece is 100% formaldehyde-free, made with FSC/Rainforest Alliance Certified SmartWood and 100% nontoxic, water-based glues and stains. They ship flat to conserve packaging and reduce waste and are designed and manufactured in the USA.

• Journal of the Hyperlinked Organization - August 31, 2007
  (tags: privacy web online internet culture tools)