I was recently asked to answer some questions about my work in design and marketing by a co-worker for use in a class project. In the interest of discussion, I’ve decided to post them here for your consideration:
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presented by David Schimmel, founder of And Partners (original description)
Find your passion
- people work with you because of you
- passion is magnetic
- make sure your passion is transparent
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presented by Jeni Herberger, co-founder of Big Fish Creative Staffing
- How do you solve your client’s business problem?
- Can you articulate how your work helped a client meet key goals?
- Can you present yourself as a strategic thinker?
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Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)
[this was an engaging interview, so I didn't take many notes as I was busy listening]
Three things he’s learned
- Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
- Let them tire themselves out
- ala Muhammad Ali’s ‘Rope-a-dope‘
- show them something to let them work their energy off, then pull out the better option
- Understand the cast of characters in a meeting who have their own politics, agenda
Business Development: send out 15 copies of a favorite project
- 5 to the press
- 5 to current clients
- 5 to people you don’t know but think might be interested