nofi.org logo by Jeffrey Melton, designer and media artist.

Five questions (and answers) on design and marketing

I was recently asked to answer some questions about my work in design and marketing by a co-worker for use in a class project. In the interest of discussion, I’ve decided to post them here for your consideration:
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links for 2008-05-28

Links — May 30, 2008 at 6:31 am

2008 How Design Conference Notes: Design Catch-22

presented by David Schimmel, founder of And Partners (original description)

Find your passion

  • people work with you because of you
  • passion is magnetic
  • make sure your passion is transparent

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2008 How Design Conference Notes: Developing Your Leadership and Strategic Capabilities

presented by Jeni Herberger, co-founder of Big Fish Creative Staffing

  • How do you solve your client’s business problem?
  • Can you articulate how your work helped a client meet key goals?
  • Can you present yourself as a strategic thinker?

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2008 How Design Conference Notes: Design Matters

Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)

[this was an engaging interview, so I didn't take many notes as I was busy listening]

Three things he’s learned

  1. Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
  2. Let them tire themselves out
    • ala Muhammad Ali’s ‘Rope-a-dope
    • show them something to let them work their energy off, then pull out the better option
  3. Understand the cast of characters in a meeting who have their own politics, agenda

Business Development: send out 15 copies of a favorite project

  • 5 to the press
  • 5 to current clients
  • 5 to people you don’t know but think might be interested

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