2008 How Design Conference Notes: Design Matters
Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)
[this was an engaging interview, so I didn't take many notes as I was busy listening]
Three things he’s learned
- Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
- Let them tire themselves out
- ala Muhammad Ali’s ‘Rope-a-dope‘
- show them something to let them work their energy off, then pull out the better option
- Understand the cast of characters in a meeting who have their own politics, agenda
Business Development: send out 15 copies of a favorite project
- 5 to the press
- 5 to current clients
- 5 to people you don’t know but think might be interested
Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)
[this was an engaging interview, so I didn't take many notes as I was busy listening]
Three things he’s learned
- Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
- Let them tire themselves out
- ala Muhammad Ali’s ‘Rope-a-dope‘
- show them something to let them work their energy off, then pull out the better option
- Understand the cast of characters in a meeting who have their own politics, agenda
Business Development: send out 15 copies of a favorite project
- 5 to the press
- 5 to current clients
- 5 to people you don’t know but think might be interested