presented by David Schimmel, founder of And Partners (original description)

Find your passion

• people work with you because of you
• passion is magnetic
• make sure your passion is transparent

Create buzz

• develop a position (differentiated)
• have the confidence to promote and market yourself
• people like parties

Plant Seeds

• nobody throws out books
• red envelopes: 10″x13″, stand out in the mail
• promotion is a great way to plant seeds
• be clever in how you promote: make a deficit a positive
• leverage projects and people to reach the next level

Making connections

• strategic partnerships with someone who knows how to do it; can open doors
• overflow from other firms with projects that aren’t big enough for them or they’re too busy for
• co-promotion opportunities to pay for it, e.g. the PUNC’T poster project: raised money, everyone benefited
• do web audits as a ‘value add’ when meeting with a prospective client

Client focus

• speak their language
• listen
• work harder to earn their business

Learn from your mistakes

• debrief after each success and failure
• know your audience
• say ‘no’ to projects that aren’t a good fit

Never be complacent

• know what others are doing
• market when times are good and bad (constantly build your pipeline)
• be selective of the work you take on
• be willing to embrace change