presented by Jeni Herberger, co-founder of Big Fish Creative Staffing

• How do you solve your client’s business problem?
• Can you articulate how your work helped a client meet key goals?
• Can you present yourself as a strategic thinker?

• Put it in writing
  • What do you provide? For whom? And how do you do it?
  • Define your strategy statement: how and why
• All design briefs should have business objectives as well as design objectives
• What do people want (job satisfaction)?
  1. Positive relationships
  2. Interesting work
  3. Opportunities for learning
  4. others: opportunities for advancement, innovation, meaningful & fulfilling work, participation in decision making
• Complacency
  • Feeling unimportant or uninspired
  • lack of healthy competition and challenge
  • Establish an environment where individuals can compete with themselves and work with each other

[this was a last-minute substitution for another session. I had a mixed reaction to her presentation, because a lot of the concepts seemed basic to me. Also, she kept mentioning how hung-over she was from the "seven gin-and-tonics" she consumed while partying the previous night. Other people seemed to glean value from it, but by the end I wished I had gone to another session.]