presented by David Schimmel, founder of And Partners (original description)
Find your passion
- people work with you because of you
- passion is magnetic
- make sure your passion is transparent
Tag Archives: conference
2008 How Design Conference Notes: Developing Your Leadership and Strategic Capabilities
presented by Jeni Herberger, co-founder of Big Fish Creative Staffing
- How do you solve your client’s business problem?
- Can you articulate how your work helped a client meet key goals?
- Can you present yourself as a strategic thinker?
2008 How Design Conference Notes: Design Matters
Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)
[this was an engaging interview, so I didn't take many notes as I was busy listening]
Three things he’s learned
- Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
- Let them tire themselves out
- ala Muhammad Ali’s ‘Rope-a-dope‘
- show them something to let them work their energy off, then pull out the better option
- Understand the cast of characters in a meeting who have their own politics, agenda
Business Development: send out 15 copies of a favorite project
- 5 to the press
- 5 to current clients
- 5 to people you don’t know but think might be interested
2008 How Design Conference Notes: Designer's Guide to Research
presented by Jenn and Ken Visocky O’Grady, founders of Enspace Design and authors of A Designer’s Research Manual. (original description)
Design Research
- Qualitative and quantitative
- Primary and secondary sources
- Formative: at the beginning of a project to help define the problem
- Summative: at the end of a project to determine outcome strategies
2008 How Design Conference Notes: Financial planning for solo designers
presented by Shel Perkins, author of Talent is Not Enough: Business Secrets for Designers. (original description)
- you need to have adequate startup capital to cover the first two years
- most start with savings and personal loans
- most only last about three years
- essential to work with a CPA
- because you’re self-employed, you need to make quarterly tax pre-payments