Posts Tagged ‘conference’

2008 How Design Conference Notes: Design Catch-22

In General on 29 May 2008 tagged business, conference, design, differentiation, how, marketing, notes, practices, promotion

presented by David Schimmel, founder of And Partners (original description)
Find your passion

people work with you because of you
passion is magnetic
make sure your passion is transparent

2008 How Design Conference Notes: Developing Your Leadership and Strategic Capabilities

In General on 29 May 2008 tagged conference, creativity, design, how, leadership, notes, strategy

presented by Jeni Herberger, co-founder of Big Fish Creative Staffing

How do you solve your client’s business problem?
Can you articulate how your work helped a client meet key goals?
Can you present yourself as a strategic thinker?

2008 How Design Conference Notes: Design Matters

In General on 25 May 2008 tagged conference, design, interview, notes, practices, professional

Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)
[this was an engaging interview, so I didn't take many notes as I was busy listening]
Three things he’s learned

Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
Let them [...]

2008 How Design Conference Notes: Designer's Guide to Research

In General on 22 May 2008 tagged conference, design, ethnography, how, market, notes, research, testing

presented by Jenn and Ken Visocky O’Grady, founders of Enspace Design and authors of A Designer’s Research Manual. (original description)
Design Research

Qualitative and quantitative
Primary and secondary sources
Formative: at the beginning of a project to help define the problem
Summative: at the end of a project to determine outcome strategies

2008 How Design Conference Notes: Financial planning for solo designers

In General on 22 May 2008 tagged boston, business, conference, design, finances, how, notes, practices, professional

presented by Shel Perkins, author of Talent is Not Enough: Business Secrets for Designers. (original description)

you need to have adequate startup capital to cover the first two years
most start with savings and personal loans
most only last about three years
essential to work with a CPA
because you’re self-employed, you need to make quarterly tax pre-payments