I think it’s great that ‘green’ issues have gone mainstream and are growing in popularity. It seems like every day there’s some new article or ad about green’s growing momentum.

Despite some of the obvious green-washing, environmentally-friendly practices can make great business sense and social policy, drive innovation on many fronts and help solve some of the mounting problems we’re facing. At the least, it’s something to believe in amongst the political, social and economic unease that circles us.

One of the larger purposes of recycling, in addition to decreasing the amount of waste that goes into landfills (or worse), is to change peoples’ perception of trash. When a person goes to throw something away, they have a choice where to put it. It seems to me the point of adopting green practices is for them to become second nature—not thinking about it, in a good way. Cheers, Earth Day.