Posts Tagged ‘graphic’

Five questions (and answers) on design and marketing

In General on 30 May 2008 tagged advertising, branding, college, communication, design, graphic, internet, marketing, media, print, promotion, public relations, strategy, university, Visual, web

I was recently asked to answer some questions about my work in design and marketing by a co-worker for use in a class project. In the interest of discussion, I’ve decided to post them here for your consideration:

Typography is content

In General on 22 April 2008 tagged archer, art direction, bodoni, content, design, garamond, gotham, graphic, typography, visual communication

Lately I’ve been musing about the importance of typography in design. For me, the choice and relationship of font families is key to both the visual style of an individual project and the overall brand identity of the organization. Just like art and photo direction, color palette, arrangement & page layout, and ink & paper [...]