I was recently asked to answer some questions about my work in design and marketing by a co-worker for use in a class project. In the interest of discussion, I’ve decided to post them here for your consideration:
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Lately I’ve been musing about the importance of typography in design. For me, the choice and relationship of font families is key to both the visual style of an individual project and the overall brand identity of the organization. Just like art and photo direction, color palette, arrangement & page layout, and ink & paper selection, typography is an essential element of visual communication. For me, typography is content.

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