by Jeffrey Melton, designer and media artist.

2008 How Design Conference Notes: Design Catch-22

presented by David Schimmel, founder of And Partners (original description)

Find your passion

  • people work with you because of you
  • passion is magnetic
  • make sure your passion is transparent

(more…)


2008 How Design Conference Notes: Developing Your Leadership and Strategic Capabilities

presented by Jeni Herberger, co-founder of Big Fish Creative Staffing

  • How do you solve your client’s business problem?
  • Can you articulate how your work helped a client meet key goals?
  • Can you present yourself as a strategic thinker?

(more…)


2008 How Design Conference Notes: Design Matters

Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)

[this was an engaging interview, so I didn't take many notes as I was busy listening]

Three things he’s learned

  1. Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
  2. Let them tire themselves out
    • ala Muhammad Ali’s ‘Rope-a-dope
    • show them something to let them work their energy off, then pull out the better option
  3. Understand the cast of characters in a meeting who have their own politics, agenda

Business Development: send out 15 copies of a favorite project

  • 5 to the press
  • 5 to current clients
  • 5 to people you don’t know but think might be interested

2008 How Design Conference Notes: Tips for Productivity

presented by Scott Belsky, founder and CEO of Behance (original description)

Behance Network is not about creativity but productivity

  • distinguish urgent vs. important: have 2 lists
  • generate ideas in moderation: they can be addicting
  • spend energy on staying organized: creativity * organization = impact
  • organize with a bias to action
  • the action method
    • action steps
    • back burner items: must review regularly or you may never do them
    • reference items: pile up, usually don’t get used again

(more…)


2008 How Design Conference Notes: Designer’s Guide to Research

presented by Jenn and Ken Visocky O’Grady, founders of Enspace Design and authors of A Designer’s Research Manual. (original description)

Design Research

  • Qualitative and quantitative
  • Primary and secondary sources
  • Formative: at the beginning of a project to help define the problem
  • Summative: at the end of a project to determine outcome strategies

(more…)


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