2008 How Design Conference Notes: Design Matters

Debbie Millman, host of Design Matters, interviewed Michael Bierut, partner at Pentagram. (original description)

[this was an engaging interview, so I didn't take many notes as I was busy listening]

Three things he’s learned

  1. Most clients are scared you’ll embarrass them and not listen to them: diligently listening will take care of a lot of their concerns
  2. Let them tire themselves out
    • ala Muhammad Ali’s ‘Rope-a-dope
    • show them something to let them work their energy off, then pull out the better option
  3. Understand the cast of characters in a meeting who have their own politics, agenda

Business Development: send out 15 copies of a favorite project

  • 5 to the press
  • 5 to current clients
  • 5 to people you don’t know but think might be interested

2008 How Design Conference Notes: Tips for Productivity

presented by Scott Belsky, founder and CEO of Behance (original description)

Behance Network is not about creativity but productivity

  • distinguish urgent vs. important: have 2 lists
  • generate ideas in moderation: they can be addicting
  • spend energy on staying organized: creativity * organization = impact
  • organize with a bias to action
  • the action method
    • action steps
    • back burner items: must review regularly or you may never do them
    • reference items: pile up, usually don’t get used again

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2008 How Design Conference Notes: Financial planning for solo designers

presented by Shel Perkins, author of Talent is Not Enough: Business Secrets for Designers. (original description)

  • you need to have adequate startup capital to cover the first two years
  • most start with savings and personal loans
  • most only last about three years
  • essential to work with a CPA
  • because you’re self-employed, you need to make quarterly tax pre-payments

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