I’ve been thinking a lot about the creative work I come across, whether in person or online. I’m a big fan of the critique and can lend a critical eye/ear/voice most of the time. I think it’s important to judge a work on its own terms, in a variety of relevant contexts in order to offer constructive tips on how to make something better or more effective. With that, I’ve formulated the following breakdown:

• 50% of all work is sub-par or unremarkable, i.e. upholding the status quo.
• 45% of the remainder tends to exist for shallow issues only, i.e. as decoration, current fashion or surface styling only.
• 5% is great and to be appreciated and recommended.

YMMV.